Good morning: Welcome back small-scale meetings?
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and are one-on-one meetings back?
I wrote yesterday about the palpable trepidation surrounding Salesforce’s brave attempt to hold a one-day conference at New York’s Javits Center this week (at time of writing, it’s still scheduled). But dealing with one-on-one or two-on-one meetings seems a lot simpler.
Of course, it does mean a degree of trust about vaccination; I haven’t — yet — been in a meeting where proof is demanded. Courtesy leads to everyone mumbling, “Of course, I’m vaccinated,” and “Me too.”
Those small scale meetings are starting to happen. For the first article below, I sat down over coffee in Manhattan with InMobi’s Marketing Cloud CEO. I recently had an in-person meeting scheduled with the founder of a major CDP (he had to cancel). This week I’m meeting with a noted CMO at her Manhattan office.
No, we’re not back to normal. But glimmers of normalcy are welcome.
The future of work: Global consultancy Publicis Sapient moves towards global remote working with “Work Your World,” a new policy that allows employees to work in any country where the group is present. Initially it allows this only up to six weeks per year. But are we headed towards nomadic workforces?
Quote of the day. “Marketing technology ≠ marketing strategy. Marketing technology can only scale marketing strategy. Trash in, trash out; if your campaign is crappy, it will just be crappy on a larger scale.” Sara McNamara, Senior Manager, Marketing Operations, Slack