Align your go-to-market teams’ goals to increase revenue

The feud between marketing and sales is costly, but it can be avoided.

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can marketers enable sales to do their job better and vice versa?

Join Drift’s Meghan Flannery, director of go-to-market, and Julianne Thompson, director of sales development, and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader.

Register today for “5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem” presented by Drift.

The post Align your go-to-market teams’ goals to increase revenue appeared first on MarTech.

Source: http://feeds.marketingland.com/marketingday

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