Zoom acquires video production assets from Liminal

Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD.

Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part of the transition.

Liminal’s solutions include their ZoomOSC and ZoomISO apps, which help connect Zoom with event control systems and hardware used for professional presentations in theaters, broadcast studios and other creative enterprises.

This addition caps off a series of events upgrades Zoom has implemented throughout 2021. Last summer, they rolled out Zoom Events, for all-inclusive virtual experiences, as well as ticketing, billing and access, all from a single portal.

More recently, they announced a pilot program for post-session ads that will enable events hosts to further monetize virtual conferences and events.

Why we care. Throughout most of the year, it looked like Zoom’s building out of Zoom Events was a pivot so that a leader in virtual communications during the pandemic could remain relevant when the world “opens back up.” 

By the end of 2021, with Delta and Omicron variants surging, virtual and “always-on” remote-access experiences look much more like a permanent part of every event marketer’s toolkit.

The new Liminal assets help solve for better production value on virtual events, as well as helping the workflow of the remote staff in producing these events.

Read next: 2022 Predictions: Customer Experience & Digital Experience.

The post Zoom acquires video production assets from Liminal appeared first on MarTech.

Source: http://feeds.marketingland.com/marketingday

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