Good morning: Popping on the metaverse
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and are you thinking about what fresh new ideas could make your brand’s presence on the metaverse pop?
If you’ve been reading the Twitter, you might have caught a bleak demo from Walmart, and all the geniuses throwing food, or virtual gallons of milk, at it over the last couple days. The video is actually from 2017.
The point is, innovations that could be imagined around brand presence, or CX, in a virtual environment aren’t that different from the ones already delivered in the current digital space. And they have to translate to the offline demands of the customer.
If I had on my VR headset and a virtual store associate appeared, and told me that a product I discovered there could be shipped to my home in a dependable timeframe, I’d definitely be onboard. And if I could apply a 20% discount from an NFT coupon I picked up from the virtual floor, even better.
“There may be very specific areas where Web3 projects intersect with the media/advertising landscape and add value. Single sign-on NFTs. Verification of advertising transaction counter-parties. I’ll wait and see.” Ari Paparo, Head of Partnerships and Strategy for Freewheel