Trying To Adds Exact Match Keywords To Google Ads? Google Says Nope, We're Adding Broad Match Keywords

Drew Cannon posted on Twitter a screenshot of him adding new exact match keywords to his Google Ads campaigns and then Google informing him that no, despite wanting exact match – we’re going to be going with broad match. There is a not that says “broad match keywords are on and keywords will be saved as broad match.”

Source: 9

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