A/B testing is dead, long live A/B testing!
Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that?
What’s making A/B testing obsolete? Self-learning AI.
Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize customer engagement.
Register today for “A/B Testing is Dead, Long Live A/B Testing!” presented by Offerfit.