A/B testing is dead, long live A/B testing!

Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that?

What’s making A/B testing obsolete? Self-learning AI.

Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize customer engagement.

Register today for “A/B Testing is Dead, Long Live A/B Testing!” presented by Offerfit.

The post A/B testing is dead, long live A/B testing! appeared first on MarTech.

Source: http://feeds.marketingland.com/marketingday

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