Metaverse jobs surge as businesses scramble to grow VR presence

Metaverse job openings have nearly quadrupled since last fall, according to job search engine Adzuna.

Last October, when the marketing world was still speculating about why Facebook’s parent company rebranded as Meta, the number of job openings on Adzuna for “metaverse” was 697.

In February, 2022, that number soared to 3,339.

“Crypto” job vacancies also hit an all-time high last month with 5,302 listings.

Why we care. Brands are always on the lookout for new customers, especially in younger demographics. That’s one of the stated reasons why, for instance, Acura opened up their showroom on Decentraland (over 500K monthly active users).

Investments in metaverse and NFT activations by brands also involve agencies who are assembling their own teams and organizing collectives like Hogarth Worldwide’s The Metaverse Foundry.

Read next: Why we care about metaverse activations

Image: Adzuna

Accelerating job demand. Adzuna points out that the first metaverse post on their platform dates back to April 2019.

Still, the presence of metaverse positions has really gained steam in recent months, as more marketing budgets are committed to establishing a foothold in VR environments.

“Metaverse experts are the new hot ticket with related roles ranging from developers to data scientists, writers, and creatives,” said James Neave, Adzuna’s head of data science. “This follows booming interest in crypto and cybersecurity roles throughout 2021 and we continue to see the tech sector growing and strengthening during this time.”

The post Metaverse jobs surge as businesses scramble to grow VR presence appeared first on MarTech.

Source: http://feeds.marketingland.com/marketingday

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