Valtech picks up a specialist digital healthcare agency

Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to its digital health capabilities with the acquisition of The Berndt Group (TGB).

TGB is a digital agency that also operates in several verticals with a special focus on health. It is also a Sitecore partner. Virtual healthcare hit an unprecedented peak in April 2020 as the country locked down for COVID but in the following months it has stabilized not far below that peak and some 38 times higher than pre-pandemic.

Among the institutions TGB has helped with digital transformation are Penn Medicine, the University of Maryland Medical System and Johns Hopkins.

Why we care. Going forward, the massive U.S. healthcare industry cannot afford to be a digital laggard. We have seen a number of operators in the martech space recognize this; for example, the enterprise CDP ActionIQ which completed HIPAA certification and now offers itself as a single source of truth for patient data in the healthcare vertical.

Like manufacturing and distribution, of course, healthcare is far from digitally native. Many healthcare institutions will be looking for support in implementing digital transformation.


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The post Valtech picks up a specialist digital healthcare agency appeared first on MarTech.

Source: http://feeds.marketingland.com/marketingday

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