How to Start a Financial Advice WordPress Blog
Have you ever thought about the concept of creating a financial advice blog? If you are doing anything in the personal finance or asset management space, you likely have. And you’ve probably already heard about WordPress and its ease of use when starting a new site or blog.
In this article, we’ll discuss why finance is a great niche to focus on, how to create content for your finance-driven audience, and how to research keywords and search content to increase your blog’s visibility.
Then, we’ll take a closer look at the legal aspects of creating a financial advice blog. Let’s get started!
How to Start a Blog Using WordPress
You can use WordPress to create a blog, and your content will appear in descending order as it’s published to your site. You can add new entries and change the themes and colors of your blog as you see fit. Gutenberg blocks let you add headings, quotes, media, and tons of other features. Once you have a blog design, you can start writing!
To get started, you need to know a few basic steps.
- Install plugins. Depending on the source of your premium plugin, you can install them by going to Plugins – Add New. Then click on the Upload Plugin button. After installation, premium plugins will add a new menu to your dashboard. The settings of each plugin will be found in this menu, which may not be in the same place as the rest of your menu. Some plugins include their settings as sub-menus under the main menu.
- Choose a theme. Choose a theme that best suits your niche and style. WordPress themes come with many features, and they can extend the functionality of your blog by adding contact forms, ecommerce, or SEO improvements. You can also install and activate plugins to improve security and performance. Customization options are endless! Just be sure to choose a theme that is easy to use and does not require extensive knowledge of programming.
Why Finance is a Perfect Niche to Focus On
The finance niche is one of the most lucrative and evergreen. People are always interested in new ways to make money, whether it’s investing in stocks or personal finance. Luckily, there is a huge market for blogs about finance, so you can pick up an excellent topic for your new blog and earn a lot of money while doing it. Here are some tips to make the most of this lucrative niche:
The financial niche is very broad, so choosing a sub-niche within that area is essential. You’ll want to have a regular publishing schedule in order to attract an engaged audience and build your analytics. There are many topics that fall within this niche, from debt management to bankruptcy, to budgeting hacks and money saving tips — all of which focus on the concept of coming up with funds to help pay for life’s necessities.
A great example of this would be if you were to focus solely on providing you audience with common questions and answers to personal loans and financing. Such topics and common questions asked by millions monthly are:
- How does the personal loan process work?
- Can I get a personal loan if I have bad credit?
- Can I use a personal loan for any purpose?
- What’s the difference between a fixed rate and a variable rate?
A finance blog can also discuss credit topics, such as student loans, credit company reviews, and debt relief. An investment-related blog may focus on how-to videos and tutorials on how to make investments, or it might cover the latest technology or investment firms.
The best niche for starting a WordPress blog is one that you are interested in. People who read blogs will already be interested in the topic you choose. Research the audience and find out how they will react to your content. Make sure you are writing in a manner that makes sense to your audience. This will be a bit difficult at first, but if you’re willing to put in the hard work, you’ll be successful.
Creating Content for Your Finance Driven Audience
One of the best ways to get your readers interested in your blog is to make it personal. If you have a background in personal finance, you can use your blog as a platform to teach people how to manage their finances and save for retirement. You can also help people invest wisely to make a comfortable living after you retire. In this day and age, achieving financial independence (FIRE) is a popular topic, and many blogs focus on the subject. To keep your audience interested in your blog, be sure to offer them products that can help them save or make money.
John has plenty of excellent articles about starting a blog, and he lays out ideas for writing and promotion tactics. Just like any other type of blog, you’ll need to plan and organize your content ahead of time. One way to plan for this is to create an editorial calendar, which essentially acts as your content calendar. It helps you see what content will work and what won’t.
Researching Keyword and Search Content
When it comes to creating valuable content for a financial advice WordPress blog, you will want to use the research of other bloggers. Researching keyword and search content will help you make sure your blog posts deliver real value to readers. Using Google Trends, you can find out where people are searching for specific topics and what is trending in your niche. You will be able to write about these topics and create blog posts that will draw in more readers.
Once you have an idea of the type of audience you want to attract, you can begin to research keyword and search content. You should start by researching keyword trends for the financial advice niche you are planning to write about. Popular topics during the holiday season will probably be Santa Clause or similar topics. Those searches will be high in volume and unlikely to rank on the first page of Google. However, you can leverage this advantage by writing about the topics that your audience is already searching for.
Writing the Best Financial Content Possible
As a newbie to the financial industry, writing about investing can be confusing. To attract readers, you must make your financial content accessible to the majority of people. Your content should cater to two specific audiences: those looking for general financial advice and those who want to hire you to advise them on their investments. For your best results, simplify complex financial topics and provide examples to support your reasoning.
Listed below are great examples of top ranking articles in Google for “how to get rid of student loans”, which can be used as resources to help you write the best financial content possible.
Your blog name should be descriptive of your chosen niche. Your name should be recognizable to your audience and convey a sense of credibility and trust. This will make it easier for them to come back to you. While finance is a broad subject, try to focus on one branch of it and write about it regularly. For example, you can write about the latest stock trends, or share your expertise on retirement planning, cryptocurrency, or minimalism.
Interviewing Other Financial Experts on Your Blog
If you’re looking for ways to attract more readers, consider interviewing other financial experts on your WordPress blog. Forbes, for example, has several blogs devoted to investing and other financial opinions. Forbes also covers business news and other topics related to investing.
Forbes‘ content is great for a blog, but you shouldn’t simply regurgitate the content you’ve read on their site (excerpt shown below). Instead, interview the experts in their field and use their answers for your blog posts and videos.
Ranking Your Finance Content in Google
You may already be aware that content is king, but do you know how to rank your finance content in Google when starting a WordPress blog for financial advice?
First of all, make sure your finance content is rich in relevant keywords. You can determine your ranking by checking your link anchor text and on-page SEO. You can also use a Google map to locate your business. These steps can help you rank well in Google for relevant searches.
You can also promote your finance blog using social media. Just make sure you post relevant images, links, and articles. Don’t forget to include relevant hashtags in your posts! This will help boost your content’s visibility and attract the right audience. Additionally, you can grow your social media accounts. The more you engage with your followers, the more traffic you’ll receive. Keeping these three tips in mind will help your finance WordPress blog rank well in Google.
Promoting Your Blog through Social Media
When you create a blog post about financial advice, the purpose is to attract more readers to read your content. Reposting content you’ve published elsewhere may seem counterproductive, but it is a great way to get exposure for your posts, and many users will end up visiting your own site after reading what they’ve reposted. You can track how well each of your posts performs through Google Analytics.
Also, be sure to get involved in online communities and building your trust and following over time. By participating in discussions, you may catch the attention of other readers, website owners, and other bloggers.
First, you should define your focus. This will guide your efforts during the remaining steps, including marketing to search engines, creating content, and monetizing your blog. A niche that is profitable for personal finance blogs is one that people are interested in.
Whether you’re a beginner or an experienced blogger, personal finance is a great place to start. And even better, there’s plenty of money to be made in this industry, with new success stories and examples being showcased daily!