Lamborghini Is No Longer A Sports Car Company
When most people think of Lamborghini, they think of exotic sports cars. However, with the introduction of the Urus back in 2018, Lamborghini has become more SUV makers than sport car maker. In just four short years, the Urus has became Lamborghini’s best selling car. It outsell every other Lamborghini combined.
In Q1 2022, Lamborghini delivered 2,539 cars. It’s a record-breaking number, surpassing the sales of the entire 16-year run of the original Lamborghini Countach. The Italian automaker built nearly 2,000 Countachs from 1974 to 1990.
The Q1 2022 figure was up by 5 percent in the same period in 2021 and 31 percent in 2020. Lamborghini had an all-time sales record in 2021, selling 8,405 units. They are expected to beat that in 2022.
Key to Lamborghini’s success is the Urus SUV, accounting for 1,547 units, or 61% of all Q1 deliveries. It easily blew pass the 844 Huracans and 148 Aventadors delivered during the same period. Now, the company is gearing up to launch three new products in the second half of this year, with two of them based on the Urus. No doubt about it, the SUV has taken over at Lamborghini!
This Is All Porsche’s Fault
Porsche was the originator of the high performance SUV when it introduced the Porsche Cayenne way back in 2002. The Cayenne proved to the world that it was possible to make a big SUV that handled like a sports car. Since then, SUVs have completely taken over at Porsche. Sales of sports car now make up just 20% of Porsche’s Q1 2022 deliveries. Porsche, like Lamborghini, is a SUV maker cleverly disguised as a sport car company.
Today, SUV sales dominate all the high end car brands. Rolls-Royce’s best selling car is the Cullinan SUV. Bently’s best selling car is the Bentayga SUV. Aston Martin’s best selling car is the DBX SUV. You get the idea. It is any wonder why Ferrari is making a SUV?
Ferrari plans to call their Purosangue SUV a FUV. Ferrari claims FUV stands for Ferrari Utility Vehicle, but we all know the real reason is nothing says FU like a Ferrari.