5 Important Elements to Add to your Next Email Newsletter

Email is one of the most effective ways of reaching out to your followers and boosting their engagement with your brand.

With effective email marketing, you can easily stay in touch with your users, bring them back to your website and convert them into customers.

Unlike any other form of marketing, in email marketing, you can land right into the inbox of your users. This means that you can have the direct attention of your users.

When you have the undivided attention of your readers, delivering your message becomes a lot more effective.

So you want to use this opportunity and make the best out of it to boost your conversions and achieve your goals.

For that, however, you need to make your email newsletter so powerful that your readers are compelled to read one line after the other until they reach the end and convert.

This becomes a lot easier if you add the right elements to your email newsletter that can help you make it stand out.

In this post, we’ll talk about some of the most essential elements to add to your next email newsletter. So let’s check out what they are.

1. Compelling Headline

There’s no denying the fact that your headline is one of the first elements that your recipient will notice in their inbox.

So it’s important that you make it interesting enough to convince your users to click. You can do that by using humor in your headline, asking an open-ended question, etc.

One effective way to create interesting headlines is to add a sense of curiosity. Don’t let your users know what the email contains. This will increase their curiosity and encourage them to open the email.

But remember to keep your headline short and simple. This will make it more interesting than the ones with complex words in them.

2. Engaging Graphics

The next important element to use in your email newsletters is graphics.

By using engaging graphics in your newsletter, you can improve the chances of capturing your reader’s attention and conveying your message more efficiently and quickly.

So use at least one relevant graphic in your newsletter. This can be an infographic, a simple product image, gifs, etc. Even videos work great for that matter.

Just make sure that they are relevant to the message in the newsletter. It’s a great way to boost conversions and achieve your goals.

3. Clear CTA

One of the major goals behind your email campaigns is to boost your conversion. But you’ll fail to achieve your goal if you don’t give your users a way to convert. CTAs(call-to-action) are the perfect medium to help you do that.

Whether it’s to make a purchase, follow you on social media, download a file or anything else, use a CTA to encourage people to click in order to get what you’re offering. Many marketers forget to add a CTA in their newsletters.

If you’re one of them, stop doing that now. Not adding a CTA means offering your users something and not giving them a way to get that offer.

This can be super confusing and frustrating. But you don’t want to upset your users. So always add a CTA to your newsletter to make their conversion a smoother process.

4. Social Links

Nowadays every business has a social presence. And it’s easier to achieve effective results from your social media campaigns when you have a lot of followers.

While marketers use various strategies to boost their follower count, one way of doing it is by adding social icons to your newsletters. When your users see these icons, they are encouraged to click on them and explore your social media page.

In doing so, if they like our content, they might even follow you and recommend their friends to do the same. So your followers count will automatically start increasing.

5. Unsubscribe Button

Not everyone wants to receive your newsletters all the time. Many people subscribe to newsletters and eventually lose interest in the business and want to stop receiving their emails.

So they end up unsubscribing to the newsletter. If your subscribers want to unsubscribe they should be able to do that without any friction.

Adding an unsubscribe button to your newsletter can make this super simple and quick for your subscribers.

So always add one, even though it means losing a few subscribers. Since the subscriber isn’t interested in your business anymore it’s okay to let them go. So don’t worry about it.

These are a few important elements to add to your next email newsletter. By adding the right element you can easily improve user experience and boost conversions for your business. So make sure to check if you’ve added the right elements every time you send out a newsletter.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

Source: jhonchow

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