As content creators, bloggers and brand marketers, we all can appreciate the value in a great looking infographic. Content creation is important, but visuals are even more important. This is especially true with social media throwing content in the faces of audiences around the world, while only giving the user a second or two, to actually respond and click something they are interested in.
Also, don’t forget to throw into the mix that there are now more than a billion active websites and blogs on the internet — all of which are creating a ton of generic text content for you to compete again. Visual content and infographic marketing are the best ways to combat against such boring and traditional content, while also expanding your potential reach and social shares in the process.
With all of this in mind, let’s take a look at three excellent infographics that can help us all become better bloggers, content creators and brand marketers in the process.
Why Every Great Brand Needs a Great Logo Design
When you look at some of the most popular brands in the world today, you will notice they all have something in common — an excellent logo design that does the marketing for their brands. What’s really impressive is when a brand creates a logo that becomes a world renown brand, yet it doesn’t even have their name on the logo (think Target, McDonald’s, Apple, and Starbucks).
Infographic Design Team has done an excellent job at pulling all of this information together in their “Top Reasons Why a Logo is a Must” infographic. If you don’t currently have a brand or logo identity of your own, be sure to run through the list and data points in this infographic to make sure you are on the right path for creating a winning brand for your site or business.
The Importance of Story Telling in Product and Branding
Do you know what makes a great public speaker, book, or movie? It’s the actual story telling process behind it. Most of the best speakers and entrepreneurs in the world are great at gaining and keeping the attention of their audiences not because of how smart they are, but instead because they are great story tellers.
Story telling isn’t just for public speakers and influencers, it also plays a huge role in the world of marketing and branding as well. As seen through the Telling Tales infographic below, we can see how regular items and services compare in pricing when given a generic description, versus an exciting one that actually tells a story.
For bloggers and content creators, if you are already skilled in the art of story telling, you will likely also find that you are a fast writer as well. When you already know how to tell a story or write the content you have in your mind, it ends up being that much better.
Know Where and How to Monitor Online Mentions
With so much content on the internet today, it’s nearly impossible to keep track of everything you or your brand might have written or while, in addition to what everyone else might be writing about you as well. If you are selling products online or have real customers, this can be an even bigger issue with online reviews, customer complaints and of course forum postings, social media and support.
Reputation management and knowing how to monitor your online mentions are key, no matter how big or small you or your brand might be. Follow the steps in this “Ultimate Guide to Monitoring Your Online Reputation” infographic and you will have a much better understanding and control over how your name and brand looks online.
Infographics are a Great Way to Learn and Distribute Content
I hope you found value in each of the infographics above. Not only to help with your own personal branding and marketing efforts but to also see how effective infographics can be for turning boring content into visual masterpieces.
If you haven’t tried using infographics within your own content creation and marketing efforts, be sure to try them out today.