Marketing professionals play a big role in helping businesses succeed by building brand loyalty. Recent studies have shown that over the last 19 years the average human attention span has fallen from 12 seconds to eight seconds. Sure, four seconds less doesn’t sound like much, but for marketers, this means even less time to capture attention and communicate with your audience. Quality marketing is not about cramming as much information into one form of communications as possible. In fact, it’s quite the opposite.