4 Advanced Ways Brands Use Data to Increase Online Sales


Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant stream of visitors to help them optimize every image, ad and product description. However, most brands are just scratching the surface of what they can do with e-commerce data, because they’re focusing exclusively on their own data.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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