Nowadays, no matter what businesses you are into, having a strong website has become immensely important. But simply creating a regular business website won’t help. It should be good enough to be able to attract visitors and then convert them to customers.
For that, one of the aspects that you need to keep in mind is your website’s design. Your design should be such that it not only looks visually stunning but also offers a powerful user experience to your visitors.
Some designers focus only on the website’s appearance. In doing so, they tend to forget about the user experience. When you do that, your site will definitely look good, but it won’t be successful in helping you convert your visitors.
That’s why it’s important that you know the designing trends that will help you achieve not just good looks for your site but also a strong user interface. So here are the latest design trends that you need to keep up with to make your website stand out and achieve more conversions.
1. Create Responsive Designs
One of the most important requirements for your website to be successful is to make it responsive for various screen sizes. Today people no longer use just the desktop to browse through the internet.
There are various other devices too, that they use for it. For example, according to Statista, 90% of the global population today uses the mobile phone to surf the internet. This means that a huge chunk of your users too may visit your site from a mobile device. So it’s important to prepare your site for these users.
Making your website responsive will let your site adapt to any screen size it’s viewed upon. This can be on a mobile device, a laptop, or even a tablet.
The website will automatically adjust to the screen size and offer the responsive layout it needs based on the size of the screen. This will help your users scroll through your website with minimal resizing. This means that your website will appear equally good on big as well as small screen sizes. It’ll also help you rank better on Google and attract more visitors.
2. Pay Attention to the Fonts
Sometimes you may be tempted to use different fancy fonts on your site to make it look appealing. But the problem is that in doing so, your text may become less readable. This will only contribute to increasing your bounce rate and decreasing your conversions.
So make sure you pick a simple and readable font for your site. The font and typography your want to use shouldn’t be an afterthought when you’re designing your site. Choosing the right font and typography can make a massive difference in the way your website appears and performs.
It can directly affect your user experience because of its capacity to establish the tone and mood of the conversation. It can also trick your users into the way they perceive your brand. So be very careful when choosing your fonts.
3. Improve User Experience Through AI
Another very effective and popular element to include in your web designing strategy is the use of artificial intelligence (AI). This feature is extremely useful if your business has a customer service section.
Most people reach out to you expecting that you’ll get back to them right away with a solution to their problem. But this may not always be possible, especially if your business is spread across different countries across the world that falls under different timezones. That’s where chatbots come in.
Using a chatbot for your business can be a brilliant way to improve customer engagement and boost your sales. Using them you can answer your user’s queries even when you aren’t physically available for them. Just add the most probable questions your users may have and preset the relevant answers to these questions. Your chatbot will automatically display these answers whenever it receives a similar question.
So now your visitor doesn’t have to wait for you to return and answer their queries. It’s a wonderful way to boost user experience and retain your customers. Not just that, using chatbots can also be more cost-effective compared to hiring a sales executive for your business, especially when you’re just starting out. And it saves your time too.
4. Avoid Stock Images
While there’s nothing bad about this practice, stock images don’t really offer original content to your users. Due to its easy and free availability, these images repeatedly appear across the internet on various websites. So your users might have already seen them on another website before seeing them on yours. This reduces their interest and hampers user experience on your site.
But as marketers, you definitely don’t want that to happen. So instead of using stock images, try using real images that include your own products, your own workspace, your employees and teammates, etc., and offer a better user experience on your site. Doing that can quickly attract people’s attention because of the uniqueness it adds to your content. Such images can let your users correlate their own experiences with that of your products and services making them connect better with your brand. This in turn will help you convert your visitors more easily.
So these are some of the easy yet important web designing tips that can help you make your website stand out. So go ahead and use them in your design strategy for more conversion and quick growth.
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