Do you know that most buying decisions start with research? Before making a purchase, people look for social proof that helps them make a smart buying decision. And nothing can work better than reading about the real-life experiences of people who have already used the product or service.
According to studies, 83% of shoppers trust customer reviews over advertisements. The reason why customer reviews are so powerful is that unlike any promotional content or paid advertisements, these reviews are created by real people with first-hand experience of using the product or service.
Such reviews are not created with any promotional intent. Instead, they are created by customers to appreciate the good performance of a company or highlight its flaws and help customers make an informed decision.
That’s why people trust them and are ready to take action based on these reviews.
But this doesn’t mean that you can convince your users with just two or three positive reviews. The more reviews you have, the more effective it can be to convert your leads and boost your sales. But not every customer is interested in writing a review on your website. That’s why you need to look for ways to make them voluntarily want to add a review for your product or service.
So let’s check out how to do that.
1. Ask your Customers for a Review
It can be awkward to approach your customers and ask them to review your product or service. But the truth is that there’s nothing to be ashamed of. In fact, most customers see this as an opportunity to share their opinions with others. They love giving feedback whenever they get a chance.
So stop hesitating and approach your customers confidently to know what they think about your business. There are various ways of doing that. You can do that in person when your customers visit the store or over the phone. Start a conversation and give them the opportunity to talk about their experience.
Ask them questions like: “How was your experience shopping with us?” or “Is there any way we can improve our service?”; etc. Once they start talking about it, gently ask them to give their feedback on your product page or website.
You can also reach out to your users on social media or via email. Thank them for shopping with you and gently ask them to share their feedback on your products and services that they have recently purchased.
2. Reward People Who Review
Another brilliant way to get more reviews from your customers is to reward people who review your products or services. You don’t have to give them expensive gifts. Just offer them loyalty points every time they write a review. Then let them redeem these points when they make their next purchase from you.
People love discounts and redeemable loyalty points. Offering loyalty points will excite them and encourage them to continue writing more reviews in the future. As a result, the reviews on your products and services will also see a quick boost.
3. Make it Easy to Add Reviews
It’s important to remember that your customers won’t make an effort to leave a review on your website unless they have an extremely positive or terrible experience using your products or services. So if they don’t see an option that allows them to share a review, they won’t bother to do so.
That’s why it’s important for you to add a prominent call-to-action to your website using which they can add their reviews. This would encourage them to give their feedback even if they didn’t consider doing it.
4. Respond to Each Review
Simply encouraging people to add reviews to your website isn’t enough. If you want to continue attracting more reviews, you should respond to all the feedback that you receive on the site. You may not always receive positive feedback from your customers. But this should not discourage you from responding to them.
When people see you responding to all the feedback (good and bad), they know that you care about what your customers think. This will encourage them to continue sharing their feedback with you in the future too.
5. Share Customer Review on Social Media
Nowadays every business has a social media page. You, too, definitely have one. So why not use this page to attract your customer’s reviews? You can do that by engaging your followers with an open-ended question.
For example, if you have a clothing business, you can ask your followers which fabric they like the best. Now ask them to mention their answers in their feedback. Don’t forget to add a link that directs them to the page where you’re collecting the reviews. This is a great way of increasing your social media engagement and collecting reviews on your website in a fun way.
So these are some of the easy ways to get customer reviews on your products and services. Now use these tips to attract more reviews from your customers. Meanwhile, if there’s any other tip that’s working for you, do share it with us in the comments below. We would love to hear about it from you.