Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32 percent of the world’s population. This powerful group of 7.7 billion consumers was born into a digital world. A much-reported claim is that Generation Z has an attention span of 8 seconds. It may seem that to reach younger consumers, your website should mirror this lightning-quick attention span, but in reality, the reverse is true. Members of Gen Z constantly get slammed with every conceivable stimulus.