6 Ways Retailers Can Hold Their Own in the Microbrand Revolution


The holiday shopping season is kicking off! It is only a matter of time before carols and bright lights greet us in malls and shopping centers. One popular item on many of this year’s wish lists is the Velvet Lip Kit. To fulfill this particular wish, givers can skip the crowds and the checkout lines. They can skip the retail stores all together, at least for this one item, by ordering it through Kylie Jenner’s direct-to-consumer online channel. Jenner, the 21-year old half-sister of Kim Kardashian, is now worth more than $900 million, largely thanks to Kylie Cosmetics.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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