Above the Funnel No More


The conventional sales funnel exceeded its usefulness a long time ago, roughly when the Internet gave us the ability to gather our own information about vendors, products and services. Without having to contact a salesperson, individuals and businesses could eliminate the middleman. The result was sales cycle compression and more emphasis on getting a good deal. Another result was more focus on price, which most sellers regard as anathema, because a sales effort is all about proving higher value and commanding a better-than-commodity price.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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