Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.

The post Advanced testing: What 4,000 A/B tests can teach you…

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Source: searchengineland

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