Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of…

Please visit Marketing Land for the full article.

Source: http://feeds.marketingland.com/mktingland