Assessing Multi-Touch Attribution’s value: Is it worth the effort?

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity.

The post Assessing Multi-Touch Attribution’s value: Is it worth the effort? appeared first on Marketing…

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

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