Digital transformation has left hardly any industry unshaken. In broadcasting, it’s safe to say that it has transformed completely the way we create, deliver and consume content. Undoubtedly, the most noticeable change lies in the shift toward the OTT format. Traditional TV now plays second fiddle: 65 percent of consumers pay for cable or satellite, while 69 percent of them use some type of OTT streaming service — a major rise from just 10 percent in 2009. It’s easy to see why more consumers are cutting the cord: lower prices and more value.