Black Friday Deal Sprawl Grows

Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product discounts have started to appear earlier and earlier in the holiday season. Discounts formerly found exclusively on Black Friday — and on its online equivalent, Cyber Monday — gradually have migrated to earlier in the fall. “It’s more like Black and Cyber November,” said Rob Enderle, principal analyst at the Enderle Group. “The trend now is to capture as much money as possible before Amazon gobbles it all up.”

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