CRM systems are the lifeblood of many businesses, and the volume of customer data within them keeps growing as companies digitize more processes. That data often is not being used to its full potential, beyond basic reporting on sales metrics and marketing campaigns. With the advent of mainstream ML and AI technologies, this is all changing, and quickly. There is now a bevy of third-party machine learning systems that can hook into your CRM. Machine learning can bring great business value to CRM users today in a number of scenarios.