Brand Loyalty is Dead. Long Live Brand Loyalty!

Brand loyalty is for grandpa, right? At least that’s what every marketer I’ve talked to assumes. If you’re going to get someone to sport your brand for life, you’d better look to the boomers. But statistics tell us this isn’t exactly true anymore. When we look at the boomer consumers, we see that they’re not being so loyal. In fact, major brands who used to command the loyalty of boomers lost 20% of boomer dollar support in 2017. It would seem that the “millennial” mindset is spreading. Or was it really a millennial thing to want businesses to treat you
Source: showmoney

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