Can Brands Protect Privacy While Personalizing?

I sometimes think personalization is the best thing that happened to humankind in terms of marketing. As a consumer, I love getting suggestions on what to buy, especially when it’s exactly what I need. Sometimes I feel as though I’m under constant surveillance, however, so I turn on my ad blockers, I surf in private mode, and I report ads that are not relevant to me. Of course, my marketer’s hat twists and turns when I do, but my peace of mind is more important than ads that are not relevant, right?
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl