The good news is that of the many troubles Facebook has, privacy seems to be front and center for both CEO Mark Zuckerberg and COO Sheryl Sandberg. The question is, will the actions they take to address the company’s privacy issues be enough? If not, this is the kind of problem that can and will cause long-term damage to the Facebook brand. Zuckerberg and Sandberg have done a remarkable job building out a successful company. However, now that Facebook’s privacy problems are finally on their radar, they need to come up with an immediate fix.