As e-commerce has gained serious momentum over the past 10 years, there have been dire predictions about the impending death of brick-and-mortar retail. The narrative has been framed largely as “technology is killing retail,” but the reality is not quite so simple. While technology undoubtedly has transformed the retail landscape, it also has been pushing the industry forward to create new kinds of customer experiences. Technology may be killing retail, but it could be saving it as well. More than 12,000 stores shuttered in 2018.