Creating Paths of Engagement for Effective E-Commerce Journeys


From an initial expression of interest, to a purchase, to receiving ongoing support and ultimately buying again, customers take a variety of journeys as they interact with brands. The more a company considers and plans for the paths its customers will follow, the more likely it is that the business will be able to design effective journeys for those customers.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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