Digital transformation means a lot of things to different people, but if you do it right it should be virtually unique to your circumstance. The other day I caught up with Rip Gerber, CMO at Vlocity, the Salesforce partner that specializes in vertical industries like telecommunications and insurance. Of digital disruption, he said, “Nobody changes anything without a strong business case,” and he’s right of course. Vlocity is a company focused on disruption. It’s the business case that drives the circumstance which, in turn, drives uniqueness.