Don’t stop thinking about diversity

Click on the image to play.

In my recent appearance on The Radcast, I was asked to list some stories I couldn’t stop paying attention to. I started out with two critical and linked issues marketing and marketing operations are facing — how to manage and activate customer data and the myriad ways the customer journey is changing.

For my third topic I reached into a different bag. Another story that can’t be ignored is diversity, equity and inclusion. Marketing organizations, agencies — and, yes, publishers — need to be ready to examine their approach to those issues, objectively measure their progress and have open and transparent conversations about them. Uncomfortable at times I know, but this topic is not going away. Nor should it.

Watch the full episode here

Read next: Pride: It’s not just for June

The post Don’t stop thinking about diversity appeared first on MarTech.


Source: http://feeds.marketingland.com/marketingday

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

New Order

Welcome to az-emarketing.com

X
Glad to have you at az-emarketing.com
Welcome to Our Store
WooChatIcon 0

Shop By Department