Facebook launches playable ads, tests retention optimization for app advertising

App marketers will also soon be have the option of using minimum ROAS bidding.

The post Facebook launches playable ads, tests retention optimization for app advertising appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.