When buying clothes, many consumers still prefer to head to a bricks-and-mortar store, browse the racks, and try things on. There’s something about clothing, after all, that’s inherently tactile and personal. Gradually, however, the way people buy clothes has been changing. Digital technologies are reshaping the world of online fashion sales, and everything from how clothes are sized and designed to how inventory is managed is being altered by these new technologies and techniques. One of the keys to sales success is personalization.