Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteVideo: Ruth Burr Reedy on human-readable Google ranking signalsVlog #10: Ruth Burr Reedy On Google Algorithms, EAT, Quality Raters Guidelines & MoreSimplifying Google Analytics configuration with Google Tag ManagerHere’s how to get the most out of your marketing analytics investmentWithout marketing strategy, the LUMAscape is one hand clappingStudy indicates drastic improvements to managed inbox optimization Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related