Getting Chatty With Chatbots

Chatbots have become an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. “Chat apps are effective in communicating with customers because they provide a one-to-one line of communication that can create more meaningful engagement,” said Debbi Dougherty, head of B2B marketing at Viber.

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