Getting CX Nuances Right: A Subscription Driver for Brands

National Customer Service Week is the first full week of October — a designation we’ve celebrated every year since 1992. The week highlights the importance of customer service and the people who serve and support customers on a daily basis. Customer service is a big deal in e-commerce, as many customers view it as an important factor in their purchasing decisions. Providing a flawless customer experience is integral to optimizing customer retention — particularly important with ever-lucrative subscription services.

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