Google journeys into uncharted territory with offline TV efforts and disruptive purchasing habits – countering competition from Amazon. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteAmazon’s new “Counter” service lets customers pick up packages in staffed retail locationsWhy Netflix may have to introduce ads and how TV is becoming a programmatic mediumFoursquare can now measure impact of TV ads on offline store visitsReport: Google continues to gain global smart speaker shareMarketing Day: Amazon Storefronts, two new ad formats for Google, addressable TV & moreThe EU’s Competition Commissioner is investigating Amazon Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related
SEO Martech survey, Australia passes media code: Friday’s daily brief February 26, 2021 by AZ-emarketing