Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers’ remarketing, analytics and attribution efforts.

The post Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source: http://feeds.marketingland.com/mktingland