Harnessing Data Lakes for E-Commerce Business Growth

There were 5,524 store closures in the U.S. alone last year. There is no doubt that the retail industry is moving to e-commerce. For mid-sized retail companies, this trend can be a major opportunity to gain market share in their local areas and continue to grow in an industry dominated by Amazon and other giants. However, this growth requires a strong digital transformation strategy, and mid-sized retail companies in general aren’t showing much movement in this area. Luckily, mid-sized e-commerce-only companies appear to be the exception.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl