Over the past 10 years, I’ve been a part of at least that many startups. The tools of the trade have changed rapidly, but the core elements of successful entrepreneurship remain relatively unchanged. When I first started out, “social media marketing” was a brand new concept and existed almost entirely on Myspace. Now entrepreneurs have a slew of tools to amplify their brand and grow their e-commerce revenue, but it’s easy to get lost in the noise. As a consultant and a company founder, I can tell you success isn’t easy, but it is attainable.