Identify exact capabilities needed before vendor selection or renewing contract Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteSugarCRM introduces new capabilities for CX applicationsFinding value through negotiation with martech vendorsOracle Responsys launches first SMS aggregator marketplaceAdvertisers can now target Spotify podcast listenersChoosing a marketing automation platformHow to avoid a marketing technology #Fail Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related