Just five years ago, mobile e-commerce was a minor part of the e-commerce landscape. Today, most online searches are carried out from mobile devices such as smartphones and tablets, and 40 percent of all e-commerce is carried out from smartphones. This has forever changed the e-commerce industry. The smartphone is the most important lead channel. Smartphones are an extended part of our brains and social life. We check our phones approximately 80 times a day. They have become an integrated part of both our online and offline shopping experience.