Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennial consumers have been abandoning traditional media channels and instead becoming increasingly invested in social media. However, with an overwhelming amount of programmatic advertised content, marketers may find that PPC ads may not reach the desired performance levels. There is an urgent need to refocus marketing efforts in 2019.