How to Keep Gmail’s Promotions Tab From Killing Your E-Mail Marketing

Google’s products aren’t really products. They’re portals. Just like a highway isn’t really a product even if it’s a toll road run by a private corporation. The real product is access. Google gives access to information. Gmail gives access to communication. How does Google make money from these things? Ads. For a while, e-mail marketing was a free-for-all game. If you did it right, you could avoid spam filters and you were golden. New Rules to Play By Google changed the game. As a user, I’m thrilled. I get to choose when promotional e-mails pass before my eyeballs because Google
Source: showmoney

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