IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object

Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid request.

The post IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object appeared first on Marketing Land.

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Source: http://feeds.marketingland.com/mktingland

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