Best practices for user-enabled identity tokens are controversial following Google’s recent opposition to any form of tracking. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteIAB Tech Lab releases a Data Transparency FrameworkGoogle integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurementIAB Tech Lab releases final version of app-ads.txt to fight mobile app fraudIAB Tech Lab issues revised ads.txt for appsWhy MediaMath ‘unjoined’ the Ad ID ConsortiumBest practices for a new era of brand safety Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related
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