Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change.
Please visit Marketing Land for the full article.
Source: http://feeds.marketingland.com/mktingland
More from my site
Are you making these mistakes with your metrics? Here’s how to avoid them
How marketers are changing agile practices to meet their needs
Why Predictability is More Important than Speed in Agile Marketing
How to combat marketing’s greatest enemy: Time
Agile methodology is becoming a must for marketing teams
Gain expert martech strategies. Lowest rates end Saturday!
