IgnitionOne now uses AI to predict a display ad’s performance — before it runs

The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences.

The post IgnitionOne now uses AI to predict a display ad’s performance — before it runs appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

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