Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteIf you want to be agile, you may need to change your company’s cultureHow marketing ops can survive and thrive in M&ABuilding a marketing operations team from scratch, one year inYour BIG MarTech Preview: 75 Expert-Led Sessions & MoreHow strict privacy laws can inform a marketer’s approach to emailJoin us next week at MarTech for expert-level strategies and insights Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related