Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.
Please visit Marketing Land for the full article.
Source: http://feeds.marketingland.com/mktingland
More from my site
If you want to be agile, you may need to change your company’s culture
How marketing ops can survive and thrive in M&A
Building a marketing operations team from scratch, one year in
Your BIG MarTech Preview: 75 Expert-Led Sessions & More
How strict privacy laws can inform a marketer’s approach to email- Join us next week at MarTech for expert-level strategies and insights
